A Nashville-native with over a decade of experience in artist and festival PR, Maria Ivey brings a deep knowledge of local, regional, and national media strategies to a wide variety of music-based clients: artists and bands, festivals, events, fundraisers, and books. Her clients and experience stretch the widths of roots music—from Americana and singer-songwriter to bluegrass and jam bands, and beyond. “I’m drawn to artists and festivals that hold a true sense of self in their own artistry—clients who know who they are and have something to say, and it’s always an honor to help tell their story. I’m essentially a storyteller and I don’t take the role lightly,” says Ivey.
Ivey is the co-author of "Music Publicity: A Practical Approach," a textbook to be published by Kendall Hunt in 2019. She is a guest-lecturer at her alma mater, Belmont University, and has moderated and presented on PR panels at AmericanaFest, Folk Alliance International, and IBMA. Ivey is a fan of big picture planning, triple-checked to-do lists, and the Oxford comma. She lives in Nashville with her husband and animals—a dopey Labrador Retriever (Willie), a wild kitten (Mama Roux), and a handful of chickens.
Hailing from the mountains of North Georgia, Sarah Bennett was raised in Appalachia's bluegrass and folk scene. As a University of Georgia alumni with degrees in both Journalism and Music Business, Bennett moved to Nashville in 2017 to pursue public relations and combine her love for music, community, and culture. Since, she has had the honor of working with handfuls of inspiring artists and has helped plan and run media for festivals and conferences across the country. In the ever-evolving world of media, she believes that in-depth storytelling, attention to detail, and a direct vision for each client are pertinent.
In addition to her work in PR, Bennett is a freelance journalist and has been published online and in-print in a variety of outlets, including Paste, okra., Vinyl Mag, and Ampersand Magazine. She currently resides in Nashville, where she is on the never-ending conquest for the best biscuit, hiking spots, and music around the city.
A Georgia peach at heart, Kendrick is constantly finding new places to hone her craft. Whether it be in Atlanta, D.C., NYC, or Nashville, she has a breadth of experience working all over the industry. Graduating with a degree in Marketing from Belmont University, Kendrick has worked on both sides of the media atmosphere: on the corporation side at Viacom and NBC as well as on the agency side. She is a passionate communicator, a champion of powerful and diverse storytelling, and a lover of nitty-gritty details. In her free time, Kendrick enjoys traveling the world and hypothesizing over how Game of Thrones should have ended.
Raised in the western suburbs of Chicago, a true northern gal at heart—Allison Mahal ventured south to Nashville, where she graduated from Belmont University with a degree in Music Business. She grew up blasting Tom Petty and the Rolling Stones through her dad’s car speakers. While she will always have a place for classic rock in her heart, she eventually developed her own taste in music—drawn especially to the folk and singer-songwriter scene, where the words are just as prominent as the music. She translates that appreciation of storytelling into her work, understanding that a strong narrative can make or break a campaign.
Her work as a production assistant for a Nashville-based promoter has equipped her for the hustle that goes into putting on a successful show. With that, translated into PR for festivals and events, she is well versed in multitasking, long hours, and knows the value of working on a team. She brings a rich background in communications to publicity, as she understands that there is an art form to effectively communicate with journalists, tour managers, and musicians who all reside in different cities. She loves that her network of clients and colleagues spans across time-zones and skylines throughout the world, and realizes the importance of being efficient, attentive and always willing to adapt to different types of people and their unique schedules. She lives in Nashville, where she is trying to be a good plant mom, collects vinyl, and is always on the hunt for the best cup of coffee.