Beginning as an exclusive event hosted on Willie Nelson’s Luck, Texas ranch, “Luck Reunion” is a movement dedicated to cultivating and spreading the culture of Luck, Texas and the evolution of our American roots. Our goal is to attract and celebrate musicians, artisans, and chefs, who like the outlaws and outliers before them, follow their dreams without compromise. By collaborating with a group of creators who share our vision, we aim to celebrate the legacies still among us, while lifting up the new crop of individuals who share a respect for those who blazed the trails before them. We are on a mission to cultivate the new while showing honor to influence. Join us in preserving the legacy of Luck, Texas.
The Austin Chronicle - “SXSW Music Review: Willie Nelson’s Luck Reunion”
The Daily Beast - “SXSW 2019: Stars, Stunts, And BBQ”
Rolling Stone - “Willie Nelson, Steve Earle, Mavis Staples Set For 2019 Luck Reunion”
Brooklyn Vegan - “Mavis Staples And More Playing Willie Nelson’s Luck Reunion Fest During SXSW”